Apparently this was filmed in November 2012 but it wasn’t published due to Joelle not wearing a women’s hoodie. Sometimes snowboarding becomes more about what you’re representing then what you’re doing with the sport, which is unfortunate. However, now we can watch JJ rip:

“The dark side of Women’s snowboarding” Joelle Juchli from BlumePictures on Vimeo.

VNTRbirds